Background

People who have never experienced Jackson Hole may not know what makes it such an incredible place. They may not know that 97% of Teton County is protected land. Or those 3,300 miles of trail will put a new pair of boots to the test. Perhaps they’ve only heard of 1 of the 2 National Parks in Jackson Hole’s backyard. Our campaign for Fall shares the unique details that make Jackson Hole truly one-of-a-kind.

The audiences targeted were Authentic Baby Boomers (48-64-year-olds who are seeking to be challenged by the terrain but like to have the finer amenities at the end of the day) and Successful Professionals (35-64-year-olds who are seeking once-in-a-lifetime experiences that include authenticity and luxury).